{"id":3665,"date":"2022-06-09T14:15:09","date_gmt":"2022-06-09T13:15:09","guid":{"rendered":"https:\/\/trustedcoachdirectory.com\/?p=3665"},"modified":"2022-06-13T14:32:22","modified_gmt":"2022-06-13T13:32:22","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/trustedcoachdirectory.com\/personal-branding\/","title":{"rendered":"Personal Branding – How do others see you?"},"content":{"rendered":"

Personal Branding<\/h2>\n

You enter a BRAND new world when you leave a company and your job, often at a timing not of your choosing. A key aspect to getting that next successful career move is ‘personal branding’. Branding is a mix of how you portray yourself and how others see you. Tom Peter\u2019s assertion is that individuals have to act as head marketer for the brand called \u2018You\u2019!<\/p>\n

In the burgeoning world of social media, an AVG study showed that 92 percent of children under the age of two already have a digital footprint, so some form of brand already exists. An interesting exercise is to Google yourself, see what comes up and what this is telling you about your brand. Nowadays, thinking about how you want people to think about you and speak about you is a necessity, not a \u2018nice to do\u2019 item for some later date. It\u2019s a core piece of the jigsaw and will help you with marketing yourself via LinkedIn or a CV, and selling yourself in an interview situation.<\/p>\n

If you think of some big brands such as Coke, Kelloggs, Heinz, Nike or Richard Branson, and jot down what their qualities are and what differentiates them, you start to unpick their brand message. It is also a good starting point for you. Your challenge is, in under 20 words, to figure out your brand qualities and differentiators.<\/p>\n

What are your greatest strengths?<\/h3>\n

To help get started, think about what your colleagues or customers think of you, and what they would say are your greatest strengths. Also consider what are the success patterns behind your peak achievements and what do you do that you are most proud of? For example,<\/p>\n