{"id":13713,"date":"2024-05-28T14:02:05","date_gmt":"2024-05-28T13:02:05","guid":{"rendered":"https:\/\/trustedcoachdirectory.com\/?p=13713"},"modified":"2024-05-30T10:01:45","modified_gmt":"2024-05-30T09:01:45","slug":"3-branding-tips-to-help-clients-remember-your-coaching-business","status":"publish","type":"post","link":"https:\/\/trustedcoachdirectory.com\/3-branding-tips-to-help-clients-remember-your-coaching-business\/","title":{"rendered":"3 Branding Tips to Help Clients Remember your Coaching Business"},"content":{"rendered":"

Whether you\u2019re a Leadership Coach, Executive Coach, Team Coach or specialise in another mode of coaching, it\u2019s likely that your prospective clients will choose between your business and another.<\/p>\n

If you want to avoid the downward spiral of competing on price, here are 3 \u2018P\u2019s of branding which will help your business be recognised and remembered:<\/p>\n

    \n
  1. Positioning<\/li>\n
  2. Proposition<\/li>\n
  3. Personality<\/li>\n<\/ol>\n

    Please note<\/em> that building your memorable brand is strategic and you\u2019ll need to invest time, patience and commit to consistency to gain recognition.<\/p>\n

    Positioning (who, why and what)<\/strong><\/h4>\n

    You\u2019ll have heard about the benefits of focussing on a clear niche. This is because it helps prospective clients to choose your business when you\u2019re clear on who<\/em> you want to attract (your brand positioning) and why <\/em>you want to help them (your brand purpose).<\/p>\n

    Your niche could be narrow and deep, or wide and broad. You could focus on people who work in specific market sectors e.g. finance and tech or education or retail e.g. women HR managers over 45 years working in retail, or ambitious millennials working in media agencies.<\/p>\n

    When you have these start points, you can now go deeper and describe the typical attitude of mind of your target clients, along with how they feel about what is holding them back, troubling them or driving them forward. Having a deeper understanding of clients will help you to develop engaging and compelling messaging (P2 – proposition).<\/p>\n

    Now you have clarity on who you want to attract \u2013 you know their demographic and psychographic make-up \u2013 what about you? What is the inner spark that drives you<\/em> to help them? When you clarify your why and the emotional connection you feel with clients, it will help ensure your messaging is authentic.<\/p>\n

    There\u2019s one more question to answer on your brand positioning \u2013 what<\/em> could make your approach, services or packages meaningfully different <\/em>from other coaches in this space?<\/p>\n

    Proposition (why buy from your business)<\/strong><\/h4>\n

    This is all about the value<\/em> you bring your clients. It\u2019s bigger than a USP which is often summarised as \u201ca specific, differentiating factor that sets a product or service apart.\u201d Instead, consider your Brand Value Proposition, because this embraces the complete value of what your brand promises to your clients.<\/p>\n

    Start by clarifying the 3 levels of benefits or transformation your client enjoys when they choose to work with you:<\/p>\n