{"id":12301,"date":"2023-09-17T10:01:52","date_gmt":"2023-09-17T09:01:52","guid":{"rendered":"https:\/\/trustedcoachdirectory.com\/?p=12301"},"modified":"2023-09-27T15:40:43","modified_gmt":"2023-09-27T14:40:43","slug":"lights-camera-action-tips-and-tricks-to-create-quality-coaching-videos","status":"publish","type":"post","link":"https:\/\/trustedcoachdirectory.com\/lights-camera-action-tips-and-tricks-to-create-quality-coaching-videos\/","title":{"rendered":"Lights, Camera, Action: Tips and tricks to create quality coaching videos"},"content":{"rendered":"

Video is a powerful way to speak to your ideal clients, create connection and demonstrate how your services can help.<\/p>\n

With over 15yrs of experience creating videos, and years of helping other coaches to get started, today I share with you my top 4 tips helping you to overcome the nerves and create quality videos for your coaching business.<\/p>\n

Here are my top 4 tips to creating quality videos:<\/p>\n

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1. You don\u2019t need a studio<\/strong><\/h4>\n

One of my members told me she hated videos and didn\u2019t want to produce any. But as soon as I showed her a video of me walking through a forest speaking to camera, she got excited and said, oh I can do that.<\/p>\n

She\u2019d got into her head that business videos needed to be in a studio. She didn\u2019t like this style of video and felt overwhelmed at the prospect of creating one.<\/p>\n

Studio style videos are only one option, you can be creative with your locations.<\/p>\n

Perhaps you could inspire your clients whilst you\u2019re out walking your dog. You can create amazing quality videos on a beach, in a forest, or sat in your car.<\/p>\n

BONUS TIP<\/strong>: I do advise recording a little test video to check that the lighting and audio work well in your location. This way you won\u2019t record a long video and then realise it\u2019s no good because of wind noise or low light.<\/p>\n

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2. Don\u2019t wait until you have the fancy equipment<\/strong><\/h4>\n

There is so much tech you can buy to enhance your video quality these days, but I\u2019ve seen lots of people hold themselves back because they \u2018need\u2019 the microphone, lights, stabaliser etc etc.<\/p>\n

They often never actually record a video, spend a fortune on tech they either don\u2019t need or spend ages researching the technology they need.<\/p>\n

Smartphone technology is amazing these days, if you have one, you have enough to get started and create some great quality videos. I\u2019m always reminding my members that action is better than perfection.<\/p>\n

Focus on connecting with your clients through the videos you create. The tech can grow as your business and confidence with video grows.<\/p>\n

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3. Lighting and audio are key<\/strong><\/h4>\n

Good lighting and great sound create good quality videos.<\/p>\n

Having natural light in front of you will create the best video. Sitting in front of a window works well. Just don\u2019t have the light source behind you, it will make you dark and hard to see.<\/p>\n

If you need them, you can buy lights very cheap these days. Personally, I love the ring lights as this gives you a nice all-round light.<\/p>\n

Most Smartphones have a great microphone but again you can buy pretty good ones for as little as \u00a320. If you want more help choosing the right microphone for your needs, I\u2019ve created a video sharing the microphones I use<\/a> on my YouTube channel.<\/p>\n

BONUS TIP: Check what\u2019s in the background of your video before you hit record. I\u2019m sure you\u2019ve seen many faux-pas\u2019s made over the lockdowns!<\/p>\n

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4. Practice makes perfect<\/strong><\/h4>\n

It\u2019s the practice which helps you to banish the nerves, refine your style and improve your impact.<\/p>\n

No amount of researching, reading and learning will equal the knowledge you gain from doing. If you want to become good at creating videos quickly, choose something simple, press record and keep creating videos regularly.<\/p>\n

BONUS TIP: I never watch my videos back, I\u2019m too critical of them and they\u2019d never be published. Instead, I record, edit and publish. For me, it\u2019s more important to share what I know than it is to sit worrying about how I sound on video, or what I look like.<\/p>\n

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If this has sparked your interest and you\u2019d like to learn more, I have more videos on the Build it Brilliant on Youtube<\/a> channel including:<\/p>\n